Dubai -Sony Pictures Networks India (SPNI), the leading sports broadcaster in the Indian subcontinent, has announced the extension of the exclusive broadcast rights for Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka for five years. The terms of the agreement include exclusive television and digital media rights for a wide range of UFC events through 2028.
The premier promotion for Mixed Martial Arts (MMA) worldwide, UFC caters to a massive global audience. UFC is renowned for its top-class fights along with talented fighters and is a dream platform for fighters across the world to showcase their MMA skills. UFC features many of the world’s greatest fighters, including Israel Adesanya, Leon Edwards, Jon Jones, Islam Makhachev, Sean O’Malley, Alex Pereira, and Alexander Volkanovski. Some of the best up-and-coming fighters in UFC are coming out of Eurasia, which has a rapidly expanding fan base for the sport. And with the UFC roster inclusion of Anshul Jubli, the first fighter from India to receive win a UFC contract via winning the tournament for Asia’s best MMA prospects, ROAD TO UFC, and Puja Tomar, the first India-born female fighter, the timing could not have been better to make headway in the Indian subcontinent.
Effective January 1, 2024, the agreement solidifies SPNI’s commitment to delivering premium UFC content to fans across the region on Sony Sports Network and SonyLiv. The comprehensive rights package includes exclusive coverage of 42 UFC LIVE events, encompassing 12 Pay-Per-View (PPV) and 30 Fight Night events each year featuring both Main Card and Preliminary bouts, along with additional content that includes UFC Countdown, UFC Connected, a variety of archive content, and Dana White’s Contender Series, a 10-episode live fight series which features up-and-coming talent trying to secure a contract with UFC .
In addition to live events, Sony Sports Network will continue to broadcast live in Asia prime time the ground-breaking “win and advance” tournament for Asia’s top MMA prospects, ROAD TO UFC. Sony Sports Network will also have access to archive content that will further enable them to engage audiences with the rich history of the sport.
Comments:
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:
“We are delighted to extend our partnership with UFC for five more years. Sony Sports Network is the go-to destination for MMA fans in the Indian subcontinent. We have also seen the inclusion of ‘The King of Lions’ aka Anshul Jubli along with Puja Tomar in 2023 has raised interest for UFC in India. Our partnership extension with UFC allows us to continue the exclusive coverage of live UFC events in English, Hindi, Tamil and Telugu along with an expansive portfolio programming to engage our viewers.”
Kevin Chang, SVP and Head of Asia, UFC:
“We are delighted to continue our partnership with Sony Sports Network, which will remain the home for UFC in India. Sony Sports Network has been a valuable and trusted partner, helping to expand the UFC brand in many ways, from their ‘Ultimate Guide to UFC’ show, to their media and social promotions. We’re excited to extend our partnership and ushering in the next generation of Indian talent.”
Watch the LIVE coverage of UFC on Sony Sports Ten 1 (English), Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels.
Sony Sports Network is the premier destination for all the thrilling LIVE action from UFC. For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; Sony SAB and Sony SAB HD the family-oriented Hindi comedy entertainment channels; Sony MAX, India’s premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 28th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
