Emirates Luxury Show and Emirates Awards to Take Centre Stage in Dubai

Star-Studded Event to Bring Together Royalty, Business Leaders, Celebrities, and International Designers on September 27 at Le Méridien Dubai

DUBAI, UAE –  – Dubai is set to host one of the most anticipated events of the year as the Emirates Luxury Show – Eternal Runway and Emirates Awards – Business and Real Estate take centre stage at Le Méridien Dubai on September 27, 2026.

Organised by Emirates Holding FZ LLC, Rose Merc Limited, and Moda Orama Events Pvt Ltd (MOVe) , and powered by Pezon and JOJO OTT, the event promises to be a spectacular celebration of fashion, business, real estate, and entertainment. The gathering will bring together royal family members, business leaders, real estate professionals, designers, celebrities, media personalities, influencers, and international guests for an unforgettable experience.

Event at a Glance

Key Highlights

• 15 International Designers showcasing their latest collections

• 15 Celebrities and Special Guests gracing the occasion

• 100 Professional Models walking the Eternal Runway

• 30 Awardees recognised for excellence in business and real estate

• 1,000 Elite Guests from across the globe

• 35 Luxury and Real Estate Booths offering exclusive experiences

• Millions of Media and Digital Reach ensuring global visibility

Emirates Luxury Show – Eternal Runway

The Eternal Runway will showcase international fashion, creativity, and craftsmanship, connecting designers and talent with business, entertainment, and global opportunities.

Celebrity Showstoppers

The event will feature an impressive roster of celebrity showstoppers, including Arbaaz Khan, Krushna Abhishek, Celina Jaitly, Zareen Khan, Hussain Mansoori, Terence Lewis, Salman Yusuff Khan, and Sadiq Ahmed.

Featured Designers

Renowned designers showcasing their collections include Archana Kochhar, Manali Jagtap, Moodaaz Fashion, Saif Imam, Neena Fashion, Sudha Acharya, Kanchan, Sukanova, Afroz, and Ashwini and Namrata. Additionally, talent from Russia, Europe, the UAE, and other international markets will present their creations.

World-Class Direction

The show will be directed by Shakir Shaikh, globally recognised as one of the best show directors, supported by his international team specialising in lighting, visuals, sound, backstage management, and choreography.

Emirates Awards – Business and Real Estate

The Emirates Awards will honour 30 awardees—individuals, entrepreneurs, companies, and industry leaders—for excellence, innovation, leadership, and contributions to business and real estate in the UAE and globally.

Supporting Dubai’s Vision

The event supports Dubai’s position as a global destination for tourism, luxury, culture, business, and international events, in line with Dubai Department of Economy and Tourism (DET) objectives.

“This platform is about much more than luxury. It celebrates unity, cultural exchange, inclusivity, women’s empowerment, and the growth of business and trade. By bringing together people, brands, entrepreneurs, and industry leaders from diverse backgrounds, we aim to create meaningful connections, encourage collaboration, and unlock new opportunities.”

The event represents a significant step towards positioning the UAE as a global leader and the ultimate destination for beauty, fashion, luxury, business, and trade.

Leadership Perspectives

Hanif Shaikh – Founder and Chairman, Emirates Holding Group:

“This event brings fashion, business, real estate, and entertainment together while recognising success and creating meaningful global connections. Dubai is the ideal destination for this initiative.”

Vaishali Parkar Kumar – Managing Director, Rose Merc Limited:

“We are proud to support a platform that celebrates excellence, connects industries, and creates international visibility for participants and partners.”

Harshee Haria – Owner, MOVe and Creative Head, Rose Merc Ltd:

“This event is a celebration of creativity, innovation, and collaboration, bringing together fashion, business, and entertainment on one exceptional platform.”

Amit Singh – Managing Director, Pezon:

“Pezon is proud to power this prestigious event, supporting a platform that brings together fashion, business, innovation, and global opportunities.”

Nicole – Representing Diva Agency and the Fashion Leadership Team:

“Eternal Runway celebrates individuality and creativity while giving designers, models, and brands an international platform.”

About the Organisers

Emirates Holding FZ LLC, part of Emirates Holding Group and Rose Merc Limited, operates across events, investments, real estate, marketing, hospitality, fashion, commodities, fintech, and consultancy. The conglomerate is part of Rose Merc Limited, listed on the Bombay Stock Exchange.

Rose Merc Limited is a publicly listed company focused on strategic partnerships across business, investment, lifestyle, fashion, and emerging markets.

Moda Orama Ventures Pvt Ltd (MOVe) is an events and fashion platform with its own studios, focused on fashion, entertainment, lifestyle, and creating international opportunities for talent and brands.

Event Information