Dubai, February 12, 2025: Digimotive, a leading digital solutions provider in the
Middle East and North Africa (MENA), has won the Bronze Award in the ‘Digital by
Cause’ category at the prestigious MENA Digital Awards 2024. The recognition
celebrates Digimotive’s collaboration with du Telecom on an innovative sustainability-
focused campaign launched at GITEX Global 2023, setting new benchmarks for
sustainable digital innovation in the region.
Launched under the theme ‘Shaping a Sustainable Tomorrow Through Advanced
Technology,’ the award-winning campaign leveraged AI-powered solutions to
achieve an impressive 23% reduction in carbon emissions while generating over 1.8
million high-impact impressions. The partnership between Digimotive and du
Telecom marks a significant step in aligning digital transformation with sustainability
goals, reflecting both companies’ commitment to environmental responsibility and
innovation.
Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar that
differentiates Digimotive in the market. As sustainability becomes increasingly vital,
we’ve reimagined how to seamlessly integrate it into the digital landscape. Our
collaboration with du Telecom reflects a shared commitment to sustainability and
technology—driving meaningful change through innovation. We are proud to have
collaborated with du Telecom to further contribute to a more sustainable future”
The campaign’s achievements included a 23% reduction in carbon
emissions—equivalent to a 1,987-kilometer car journey or the energy required to
power over 33,457 mobile phones. Additionally, the initiative generated over 19,000
clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR)
of 1.04%.
This Bronze Award at the MENA Digital Awards 2024 further solidifies
position as a leader in digital innovation across the MENA region. By leveraging
cutting-edge AI technologies to drive sustainable outcomes, Digimotive continues to
set new standards in merging technology with environmental responsibility. This
recognition highlights the company’s dedication to shaping a sustainable future and
reinforces its commitment to delivering impactful solutions that not only transform
industries but also contribute to a greener, more sustainable world.
